Advertising Minor
for the Undergraduate minor in Advertising
The Advertising Minor is designed to provide undergraduate students with knowledge and experiences with advertising and brand communication. We offer foundational courses in advertising and then let students pick and choose courses that are of interest to them. Courses within the Advertising minor will help students develop understanding of the “big picture” of advertising as well as the role of advertising in society and then choose electives that fit within their career goals.
The minor requires a minimum of 18 hours.
Students pursing a major in Advertising or CS+Advertising are not eligible for a minor in Advertising.
for the Undergraduate minor in Advertising
| Code | Title | Hours |
|---|---|---|
| Foundations of Advertising | 6 | |
| ADV 150 | Introduction to Advertising | 3 |
| ADV 393 | Advertising and Society | 3 |
| Exploring Advertising Topics | 3 | |
| Choose 1 course from the following list: | ||
| ADV 175 | Introduction to Multicultural Advertising | 3 |
| ADV 200 | Data Literacy | 3 |
| ADV 201 | Social Media and Personal Branding | 3 |
| ADV 212 | Advertising History | 3 |
| ADV 290 | Special Topics in Advertising | 1 to 3 |
| Advanced Advertising Topics | 9 | |
| Select at least 3 courses at the 300- or 400-level from the list below. | ||
| ADV 301 | Becoming an Influencer | 3 |
| ADV 305 | Advertising Technology and the Digital World | 3 |
| ADV 311 | Classic Campaigns | 3 |
| ADV 392 | Advertising Immersion | 0 to 6 |
| ADV 396 | Research Experience in Advertising | 1 to 3 |
| ADV 399 | Advertising Study Abroad | 1 to 5 |
| ADV 400 | Special Problems | 0 to 3 |
| ADV 409 | Media Entrepreneurship | 3 |
| ADV 475 | Multicultural Advertising | 3 |
| ADV 476 | Global Advertising | 3 |
| ADV 478 | Psychology of Advertising | 3 |
| ADV 480 | Social Media Analytics | 3 |
| ADV 490 | Advanced Special Topics in Advertising | 1 to 3 |
| ADV 491 | Digital Content and Social Media Management | 3 |
| ADV 494 | Persuasion Consumer Response | 3 |
| Total Minimum Hours Required | 18 | |
for the Undergraduate minor in Advertising
- Intellectual Reasoning and Knowledge by providing students with a breadth and depth of knowledge related to the overall field of advertising (foundation) and allowing them to select courses so they can specialize in a particular area of advertising;
- Social Awareness and Cultural Understanding through understanding the role of advertising effects and effectiveness with target marketing and audiences. Students will gain a deeper understanding of how people (as audiences) may differ along characteristics, values, and lifestyles; and
- Creative Inquiry and Discovery as students learn how to solve advertising problems with creativity and communication.