Advertising, BS

for the degree of Bachelor of Science Major in Advertising

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overview of college admissions & requirements: College of Media

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ADVERTISING (ADV), offers students the opportunity to learn and think about advertising as a way of modeling the mind, as a material reflection of social structure, as a fundamentally modern phenomenon, as an art form and even as a basis for community, by drawing on insights from psychology, sociology, history, literature, and anthropology. This program will thoroughly infuse the understanding of consumer behavior and message knowledge base and, therefore, provide a long-lasting education for students.

Programs in Advertising

Undergraduate Programs:

major: Advertising, BS

major: Computer Science & Advertising, BS

minors: Public Relations | Media

Graduate Programs:

degree: Advertising, MS

degree: Strategic Brand Communication, MS

for the degree of Bachelor of Science Major in Advertising

To graduate from the advertising curriculum, a student must meet all general University and College requirements for the degree and must complete the following courses, all of which must be taken for a traditional letter grade:

Required Major Courses24
ADV 150Introduction to Advertising3
ADV 281Advertising Research Methods3
ADV 283Advertising and Brand Strategy3
ADV 284Consumer Insight3
ADV 390Content Creation3
ADV 460Innovation in Advertising3
ADV 483Audience Analysis3
ADV 498The Sandage Project3
Major Electives12
Any ADV course not already required above
College of Media Electives 18-16
Hours outside the College of Media (72 hours minimum)72
Other Required Supporting Coursework:
BADM 320Principles of Marketing 23
ECON 102Microeconomic Principles3
ECON 103Macroeconomic Principles3
STAT 100Statistics 33
Select two of the following:7-8
ANTH 103Anthro in a Changing World3
PSYC 100Intro Psych4
SOC 100Introduction to Sociology4
Advanced Hours Requirement
At least 20 hours in courses numbered 200 or above. These courses must be outside and not cross-listed with the College of Media. At least 9 of the 20 hours must be in courses numbered 300 or above.
Please note: Courses used to fulfill University General Education requirements or to fulfill requirements for a minor may count toward these requirements. Courses used to fulfill the College of Media's advanced outside hours requirement may also count toward these requirements.
Total Hours124