Master of Science in Advertising

Students are required to complete 36 hours towards the degree, including a professional project or thesis requirement. Full-time status requires 12 hours per semester, making it possible to complete the degree in three semesters. Admission is only granted for fall semester.

A graduate course listing for Advertising students is available online.

Thesis Option

ADV 550Foundations of Advertising3
ADV 580Advertising Theory3
ADV 581Quanti Research Methods in Adv3
ADV 582Qualitative Rsrch in Advert3
ADV 587Graduate Seminar I3
ADV 588Graduate Seminar II3
Graduate-level electives (at least 1 course from College/Department and 1 course from outside the College)12
ADV 599Thesis Research (min/max applied toward degree)6
Total Hours36

Other Requirements1

Other requirements may overlap.
Thesis option must have faculty approval.
Minimum hours required within the unit:24
Minimum number of 500-lvel hours required overall in the program:24
Additional background courses that do not count toward graduation may be required, as determined by the advisor.
Minimum GPA:2.75
1

 For additional details and requirements for all degrees, please refer to the department's Graduate Degree Requirements at the Graduate College Handbook.

Non-Thesis Option

ADV 550Foundations of Advertising3
ADV 580Advertising Theory3
ADV 581Quanti Research Methods in Adv3
ADV 582Qualitative Rsrch in Advert3
ADV 587Graduate Seminar I3
ADV 588Graduate Seminar II3
Graduate-level electives (at least 1 course from College/Department and 1 course from outside the College)12
ADV 598Professional Project (must have faculty approval)6
Total Hours36

Other Requirements1

Other requirements may overlap.
Minimum hours required within the unit:24
Minimum number of 500-level hours required overall in the program:24
Additional background courses that do not count toward graduation may be required, as determined by the advisor.
Minimum GPA:2.75
1

 For additional details and requirements for all degrees, please refer to the department's Graduate Degree Requirements at the Graduate College Handbook.