Advertising Minor
for the Undergraduate minor in Advertising
The Advertising minor is designed to provide undergraduate students with knowledge and experiences in advertising and brand communication. Students will take foundational courses in advertising and then choose courses that are of interest to them, from an approved list. Courses within the Advertising minor will help students develop an understanding of the “big picture” of advertising as well as the role of advertising in society.
The minor requires a minimum of 18 hours.
Students pursuing a major in Advertising or CS+Advertising are not eligible for a minor in Advertising.
View all College of Media undergraduate and graduate degree programs.
for the Undergraduate minor in Advertising
| Code | Title | Hours |
|---|---|---|
| Foundations of Advertising | 6 | |
| ADV 150 | Introduction to Advertising | 3 |
| ADV 393 | Advertising and Society | 3 |
| Exploring Advertising Topics | 3 | |
| Choose 1 course from the following list: | ||
| ADV 175 | Introduction to Multicultural Advertising | 3 |
| ADV 200 | Data Literacy | 3 |
| ADV 201 | Social Media and Personal Branding | 3 |
| ADV 212 | Advertising History | 3 |
| ADV 214 | Sports Advertising & Branding | 3 |
| ADV 290 | Special Topics in Advertising | 1 to 3 |
| Advanced Advertising Topics | 9 | |
| Select at least 3 courses at the 300- or 400-level from the list below. | ||
| ADV 301 | Becoming an Influencer | 3 |
| ADV 305 | Advertising Technology and the Digital World | 3 |
| ADV 311 | Classic Campaigns | 3 |
| ADV 376 | Global Advertising | 3 |
| ADV 378 | Psychology of Advertising | 3 |
| ADV 391 | Creative Advertising for Non-Majors | 3 |
| ADV 392 | Advertising Immersion and Experiential Learning | 1 to 6 |
| ADV 396 | Research Experience in Advertising | 1 to 3 |
| ADV 399 | Advertising Study Abroad | 1 to 5 |
| ADV 400 | Special Problems | 0 to 3 |
| ADV 409 | Media Entrepreneurship | 3 |
| ADV 475 | Multicultural Advertising | 3 |
| ADV 480 | Social Media Analytics | 3 |
| ADV 490 | Advanced Special Topics in Advertising | 1 to 3 |
| ADV 491 | Digital Content and Social Media Management | 3 |
| ADV 494 | Persuasion Consumer Response | 3 |
| Total Minimum Hours Required | 18 | |
for the Undergraduate minor in Advertising
- Intellectual Reasoning and Knowledge by providing students with a breadth and depth of knowledge related to the overall field of advertising (foundation) and allowing them to select courses so they can specialize in a particular area of advertising;
- Social Awareness and Cultural Understanding through understanding the role of advertising effects and effectiveness with target marketing and audiences. Students will gain a deeper understanding of how people (as audiences) may differ along characteristics, values, and lifestyles; and
- Creative Inquiry and Discovery as students learn how to solve advertising problems with creativity and communication.
for the Undergraduate minor in Advertising
Advertising Minor
Charles H. Sandage Department of Advertising website
Declare Advertising Minor
Contact media-ssc@illinois.edu with any questions.