Marketing Concentration
for the Graduate Concentration in Marketing
The graduate concentration in marketing is specifically designed to address the increasing demand for management professionals who possess a blend of broad business acumen and specialized marketing expertise. This concentration equips students with a comprehensive toolkit of strategic, analytical, and tactical skills essential for success in today’s fast-paced, customer-centric business landscape. By focusing on the latest industry trends and best practices, the program prepares graduates to navigate complex marketing challenges and drive impactful results in a variety of business contexts.
The concentration is open to students enrolled in
- Management, MS (on-campus)
- Accountancy, MAS
This concentration requires twelve graduate hours of Marketing coursework. Successful completion of the concentration assumes certain knowledge of business and prior coursework.
Admission to the concentration requires enrollment in a specified Gies College of Business graduate program.
for the Graduate Concentration in Marketing
| Code | Title | Hours |
|---|---|---|
| Select 12 hours from the following | ||
| BADM 523 | Consumer Behavior 4.0: Digital Transformation in Consumer Behavior | 4 |
| BADM 527 | Brand Management | 4 |
| BADM 528 | Promotional Strategy | 4 |
| BADM 584 | Global Marketing | 4 |
| Total Hours | 12 | |
for the Graduate Concentration in Marketing
- Make Confident Marketing Decisions in Uncertain Environments
- Master the art of making informed marketing decisions even in ambiguous or uncertain market conditions. Learn to identify and leverage key insights to guide strategic actions with confidence.
- Maximize Synergies Across Marketing Disciplines
- Gain a comprehensive understanding of how marketing elements— from strategy development to brand building and performance measurement—work together. Learn to create cohesive strategies that align and optimize these elements for greater impact.
- Craft and Measure High-Impact Marketing Strategies
- Develop the skills to design effective, results-driven marketing strategies. Learn to implement and track the performance of these strategies to ensure they deliver measurable results and drive growth.
- Master Integrated Marketing Communications
- Understand how to seamlessly integrate and manage various communication channels—mass media, digital platforms, and personal touchpoints—to create a unified and effective brand message that resonates across all customer interactions.