Sports Media, BA

for the degree of Bachelor of Arts in Sports Media


The Sports Media major provides students with an in-depth education in sports media that will allow them to pursue the industry from an interdisciplinary perspective and prepare them for careers in sports media, including as broadcasters, PR and strategic communication professionals, content creators, and digital storytellers. 

for the degree of Bachelor of Arts in Sports Media


Graduation Requirements

Minimum hours required for graduation: 124 hours

University Requirements

Minimum of 40 hours of upper-division coursework, generally at the 300- or 400-level. These hours can be drawn from all elements of the degree. Students should consult their academic advisor for additional guidance in fulfilling this requirement.

The university and residency requirements can be found in the Student Code (§ 3-801) and in the Academic Catalog.

General Education Requirements

Follows the campus General Education (Gen Ed) requirements. Some Gen Ed requirements may be met by courses required and/or electives in the program.

Composition I4-6
Advanced Composition3
Humanities & the Arts (6 hours)6
Natural Sciences & Technology (6 hours)6
Social & Behavioral Sciences (6 hours)6
Cultural Studies: Non-Western Cultures (1 course)3
Cultural Studies: US Minority Cultures (1 course)3
Cultural Studies: Western/Comparative Cultures (1 course) 3
Quantitative Reasoning (2 courses, at least one course must be Quantitative Reasoning I)6-10
Language Requirement (Completion of the third semester or equivalent of a language other than English is required)0-15
Required Major Courses
MDIA 100College of Media Orientation1
MDIA 103Sports Media for Majors1
ADV 214Sports Advertising & Branding3
JOUR 161Introduction to Sports Journalism3
MACS 224Sportsmedia Technology & Culture3
Sports Media Electives12
Select 12 hours from the list below. At least 6 hours must be from within the College of Media (ADV, JOUR, MACS, or MDIA)
Sports Public Relations
Classics of Sports Journalism
Newsroom Experience (Illini Sports Night section only, maximum of 3 hours)
Sport Documentaries
Foundations of Sport Mgt
Issues in Intercollegiate Athletics: The Big Ten Conference
Sport Analytics: Data-Driven Decision Making
Media Electives (any ADV, JOUR, MACS, or MDIA course)9
Sports Media Capstone1
Media Capstone
Internship Seminar
Internship Seminar
Internship Seminar

for the degree of Bachelor of Arts in Sports Media


This sample sequence is intended to be used only as a guide for degree completion. All students should work individually with their academic advisors to decide the actual course selection and sequence that works best for them based on their academic preparation and goals. Enrichment programming such as study abroad, minors, internships, and so on may impact the structure of this four-year plan. Course availability is not guaranteed during the semester indicated in the sample sequence.

Students must fulfill their Language Other Than English requirement by successfully completing a third level of a language other than English. For more information, see the corresponding section on the Degree and General Education Requirements page.

First Year
First SemesterHours
MDIA 1001
MDIA 1031
JOUR 1613
Composition I or General Education course4
Language Other Than English (3rd level)4
Elective3
 16
Total Hours 16
First Year
Second SemesterHours
ADV 2143
General Education course3
General Education course3
General Education course or Composition I3
Elective 3
 15
Total Hours 15
Second Year
First SemesterHours
MACS 2243
General Education course3
General Education course3
General Education course3
Elective3
 15
Total Hours 15
Second Year
Second SemesterHours
Sports Media Elective3
General Education course3
General Education course3
General Education course3
Elective 3
Elective 1
 16
Total Hours 16
Third Year
First SemesterHours
Sports Media Elective3
Media Elective3
General Education course3
General Education course3
Elective3
Elective3
 18
Total Hours 18
Third Year
Second SemesterHours
Sports Media Elective3
Media Elective3
General Education course3
Elective3
Elective3
Elective1
 16
Total Hours 16
Fourth Year
First SemesterHours
MDIA 498, ADV 495, JOUR 495, or MACS 4951
Media Elective3
Elective3
Elective3
Elective3
 13
Total Hours 13
Fourth Year
Second SemesterHours
Sports Media Elective3
Elective3
Elective3
Elective3
Elective3
 15
Total Hours 15

Total Hours: 124

for the degree of Bachelor of Arts in Sports Media


Students in the BA in Sports Media will be able to:

  • Understand concepts, theories, and methods in the fields of advertising, journalism, and media & cinema studies as applied to sports media.
  • Use cutting edge tools and technology to analyze and evaluate the sports media landscape.
  • Create ethical and culturally relevant sports media content.

for the degree of Bachelor of Arts in Sports Media


College of Media

College of Media Catalog page
College of Media website

media-ssc@illinois.edu
(217)244-4329