Public Relations Minor
for the Minor in Public Relations
The Public Relations (PR) minor is designed to provide undergraduate students with a foundational understanding of how public relations practitioners manage relationships between organizations and their stakeholders and manage the reputations of those organizations. Courses within the PR minor will help students develop skills in writing, research, strategic planning, relationship management, and crisis communication that can be applied in business, nonprofit, or government contexts.
Students who plan to pursue careers in public relations, advertising, journalism, communications, marketing, or other related fields will find that the PR minor serves as a valuable complement to the courses in their major. Students from other majors who wish to have a better understanding of the role public relations plays in organizations and who wish to sharpen skills in writing, persuasion, strategic planning, and public communication will also benefit from the minor. The minor requires a minimum of 18 credit hours. Students majoring in Advertising or Journalism must complete at least six hours of advanced course work for the minor distinct from credits earned for their major.
for the Minor in Public Relations
| Code | Title | Hours |
|---|---|---|
| Foundations of public relations | 9 | |
| Courses all students must complete: | ||
| Introduction to Journalism | ||
| Intro to Public Relations | ||
| Public Relations Strategies | ||
| Writing for public relations and media | 3-4 | |
| Students must select one course from: | ||
| Writing for Public Relations | ||
| Newsgathering Across Platforms | ||
| Communicating Public Policy | ||
| Advanced topics in public relations | 6 | |
| Students must select two courses from: | ||
| Advertising and Society | ||
| Advanced Special Topics in Advertising 1 | ||
| Persuasion Consumer Response | ||
| Working with the Press | ||
| Crisis Communications | ||
| Special Topics 1 | ||
| Strategies of Persuasion | ||
CMN 377 | ||
| Health Communication Campaigns | ||
| Total Hours | 18-19 | |
- 1
Will be announced in course description as "Eligible for PR minor."
Undergraduate Programs
majors: Advertising, BS | Computer Science + Advertising, BS | Journalism, BS
minors : Journalism | Media | Public Relations
Graduate Programs
degrees: Advertising, MS | Journalism, MS | Strategic Brand Communication, MS
for the Minor in Public Relations
Public Relations Minor website
College of Media admissions & degree requirements
College of Media website