Major in Marketing

For the Degree of Bachelor of Science in Marketing

The Marketing Major studies those business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer.  The Marketing Student is concerned with the efficient performance of marketing activities and with their effective coordination with the other operations of the firm.

In addition to the Marketing Major requirements, Business Administration students must also fulfill the University's General Education requirements and the College of Business Core Courses requirements (for more detail, refer to the College of Business Undergraduate Section).

BADM 322Marketing Research (Prerequisite: BADM 320)3
BADM 325Consumer Behavior (Prerequisite: BADM 320)3
BADM 350IT for Networked Organizations3
BADM 375Business Process Management3
BADM 420Advanced Marketing Management (Prerequisite: BADM 320)3
Select four of the following (which must include at least two Marketing courses - marked with *):12-13
Principles of Retailing (Prerequisite: BADM 320) *
Marketing Communications (Prerequisite: BADM 320) *
Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320) *
Pricing Policies (Prerequisite: BADM 320) *
Marketing to Business and Govt (Prerequisite: BADM 320) *
Business-to-Business Selling *
New Product Development (Prerequisite: BADM 320) *
International Marketing (Prerequisite: BADM 320) *
Intro to Social Psych (Prerequisite: PSYC 100 or PSYC 103)
Individual Behavior in Orgs (Prerequisite: BADM 310)
Org Design and Environment (Prerequisite: BADM 310)
Management Decision Models (Prerequisite: ECON 203)
Logistics Management
Corporate & Commercial Law
Total Hours27