Learning Outcomes: Marketing, BS

Learning Outcomes for the degree of Bachelor of Science in Marketing


  1. Master core concepts that pertain to contemporary marketing practices and technologies.
  2. Demonstrate the ability to analyze real-world marketing problems, develop alternative solutions, evaluate the strengths and weaknesses of these solutions and choose and implement a solution.
  3. Demonstrate the ability to collaborate and problem-solve in teams, and to collaborate with team members and clients across business functions and disciplines.
  4. Cultivate a global mindset – an appreciation, curiosity, and empathy toward other cultures, and a capacity to develop innovative solutions to global as well as local marketing problems.
  5. Communicate effectively in writing and orally across all modalities – written, oral, and digital.