Marketing, BS

for the degree of Bachelor of Science in Marketing


department page:

department website: https://business.illinois.edu/ba/undergraduate/marketing/

department faculty: Marketing Faculty


overview of college admissions & requirements: Liberal Arts & Sciences

college website: https://business.illinois.edu/


email: ba-undergrad@illinois.edu


The Marketing student studies those business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer.  The Marketing student is concerned with the efficient performance of marketing activities and with their effective coordination with the other operations of the firm.In addition to the Marketing Major's requirements, Business Administration students must also fulfill the Urbana-Champaign campus's General Education requirements and the Gies College of Business's Core Courses requirements (for more detail, refer to the Gies College of Business Undergraduate Section).

for the degree of Bachelor of Science in Marketing


department page:

department website: https://business.illinois.edu/ba/undergraduate/marketing/

department faculty: Marketing Faculty


overview of college admissions & requirements: Liberal Arts & Sciences

college website: https://business.illinois.edu/


email: ba-undergrad@illinois.edu


The Marketing student studies those business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer.  The Marketing student is concerned with the efficient performance of marketing activities and with their effective coordination with the other operations of the firm.In addition to the Marketing Major's requirements, Business Administration students must also fulfill the Urbana-Champaign campus's General Education requirements and the Gies College of Business's Core Courses requirements (for more detail, refer to the Gies College of Business Undergraduate Section).

Core Curriculum

Normally, students must register for no fewer than 12 hours or more than 18 hours in each semester. Students should take mathematics, economics, and accountancy courses in the semesters indicated in the sample schedule of courses. The computer science course must be taken during the first year. The computer science requirement no longer allows ACE 161 as an equivalent course. A required course that is failed must be repeated the next semester.

Up to 4 hours of Kinesiology activity courses, numbered 100-110 may be counted toward the 124 hours for the degree. The same section of a course may not be repeated for credit. Credit is limited to a maximum of 12 credit hours for 199 courses. Students may receive foreign language credit for courses only 2 levels below highest level taken in high school. For example: 4 years of high school French-no credit below FR 102.

Credit toward the 124 degree hours is not given for MATH 101. Once the math requirement is completed, lower level math courses cannot be taken for credit. For military and naval science courses, only credit at the 300 level and above may be counted toward the degree.

Any course used to fill a specific degree requirement may not be taken on the credit-no credit grade option. Only free electives may be taken on the credit-no credit option. All finance and accountancy courses must be taken for a grade. It is recommended that all courses taken in the business administration area be taken for a grade.

University Composition Requirements

Composition I: Principles of Composition 14-7
Advanced Composition3

General Education Requirements

A minimum of six courses is required, as follows:18
Humanities & the Arts: Literature & the Arts (1-2 courses) 4
Humanities & the Arts: Historical & Philosophical Perspectives (1-2 courses) 4
Natural Sciences & Technology: Physical Sciences (0-2 courses) 5
Natural Sciences & Technology: Life Sciences (0-2 courses) 5
Behavioral Sciences (1 course)
Cultural Studies: Non-Western Cultures (1 course)
Cultural Studies: U.S. Minorities Cultures (1 course)
Cultural Studies: Western/Comparative Cultures (1 course)

Non-Primary Language Requirement

Completion of the fourth semester or equivalent of a non-primary language is required. Completion of four years of a single language in high school satisfies this requirement. A student may also meet this requirement by completing two non-primary languages to the third level.0-12

 Business Core Requirements

BUS 101Professional Responsibility and Business 23
BUS 201Business Dynamics3
ACCY 201
ACCY 202
Accounting and Accountancy I
and Accounting and Accountancy II
6
BADM 300The Legal Environment of Bus3
BADM 310Mgmt and Organizational Beh 63
BADM 320Principles of Marketing3
BADM 449Business Policy and Strategy3
CS 105Intro Computing: Non-Tech3
ECON 102
ECON 103
Microeconomic Principles
and Macroeconomic Principles
6
BADM 210
BADM 211
Business Analytics I
and Business Analytics II
6
ECON 302Inter Microeconomic Theory3
FIN 221Corporate Finance3
MATH 234Calculus for Business I 34
CMN 101Public Speaking3
Total Hours52
Courses to yield this total15-38
Elective course work0-32
Minimum total hours for the degree124
BADM 322Marketing Research (Prerequisite: BADM 320)3
BADM 325Consumer Behavior (Prerequisite: BADM 320)3
BADM 350IT for Networked Organizations3
BADM 375Operations Management3
BADM 420Advanced Marketing Management (Prerequisite: BADM 320)3
Select four of the following (which must include at least two Marketing Major Elective Courses - marked with *):12-13
Principles of Retailing (Prerequisite: BADM 320) *
Marketing Communications (Prerequisite: BADM 320) *
Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320) *
Pricing Policies (Prerequisite: BADM 320) *
Marketing to Business and Govt (Prerequisite: BADM 320) *
Business-to-Business Selling *
New Product Development (Prerequisite: BADM 320) *
International Marketing (Prerequisite: BADM 320) *
Intro to Social Psych (Preferred prerequisite: PSYC 100 or PSYC 103)
Leading Individuals and Teams (Prerequisite: BADM 310)
Designing and Managing Orgs (Prerequisite: BADM 310)
Management Decision Models (Prerequisite: BADM 211)
Logistics Management
Corporate & Commercial Law
Total Hours27