Marketing, BS
for the degree of Bachelor of Science in Marketing
The Marketing student studies business activities directly related to the process of developing, deciding, and placing meaningful assortments of goods and services in the hands of the consumer. The Marketing major is concerned with the efficient and effective performance of marketing activities and coordinating with the other operations of the firm. In addition to the Marketing Major's requirements, Business Administration students must also fulfill the Urbana-Champaign campus's General Education requirements and the Gies College of Business's Core Courses requirements (for more detail, refer to the Gies College of Business Undergraduate Section).
for the degree of Bachelor of Science in Marketing
Core Curriculum
Normally, students must register for no fewer than 12 hours or more than 18 hours in each semester. Students should take mathematics, economics, and accountancy courses in the semesters indicated in the sample schedule of courses. The computer science course must be taken during the first year.
Up to 4 hours of Kinesiology activity courses, numbered 100-110 may be counted toward the 124 hours for the degree. The same section of a course may not be repeated for credit. Credit is limited to a maximum of 12 credit hours for 199 courses. Students may receive foreign language credit for courses only 2 levels below highest level taken in high school. For example: 4 years of high school French-no credit below FR 102.
Credit toward the 124 degree hours is not given for MATH 101. Once the math requirement is completed, lower level math courses cannot be taken for credit.
Any course used to fill a specific degree requirement may not be taken on the credit-no credit grade option. Only free electives may be taken on the credit-no credit option. All finance and accountancy courses must be taken for a grade. It is recommended that all courses taken in the business administration area be taken for a grade.
Minimum hours required for graduation: 124 hours.
University Composition Requirements
| Code | Title | Hours |
|---|---|---|
| Composition I: Principles of Composition 1 | 4-7 | |
| Advanced Composition | 3 | |
General Education Requirements
| Code | Title | Hours |
|---|---|---|
| A minimum of six courses is required, as follows: | 18 | |
| Humanities & the Arts: Literature & the Arts (1-2 courses) 4 | ||
| Humanities & the Arts: Historical & Philosophical Perspectives (1-2 courses) 4 | ||
| Natural Sciences & Technology: Physical Sciences (0-2 courses) 5 | ||
| Natural Sciences & Technology: Life Sciences (0-2 courses) 5 | ||
| Behavioral Sciences (1 course) | ||
| Cultural Studies: Non-Western Cultures (1 course) | ||
| Cultural Studies: U.S. Minorities Cultures (1 course) | ||
| Cultural Studies: Western/Comparative Cultures (1 course) | ||
| Quantitative Reasoning (2 courses) 7 | ||
Language Other Than English
| Code | Title | Hours |
|---|---|---|
| Completion of the third semester or equivalent of a language other than English is required. Completion of three years of a single language in high school satisfies this requirement. | 0-15 | |
Business Core Requirements
| Code | Title | Hours |
|---|---|---|
| ACCY 201 & ACCY 202 | Accounting and Accountancy I and Accounting and Accountancy II | 6 |
| BUS 101 | Professional Responsibility and Business 2 | 3 |
| BUS 201 | Business Dynamics | 3 |
| BUS 301 | Business in Action | 3 |
| BUS 401 | Global Business Perspectives | 3 |
| BADM 210 & BADM 211 | Business Analytics I and Business Analytics II | 6 |
| BADM 275 | Fundamentals of Operations Management | 3 |
| BADM 300 | The Legal Environment of Bus | 3 |
| BADM 310 | Mgmt and Organizational Beh 6 | 3 |
| BADM 320 | Principles of Marketing | 3 |
| BADM 449 | Business Policy and Strategy | 3 |
| CMN 101 | Public Speaking | 3 |
| CS 105 | Intro Computing: Non-Tech | 3 |
| ECON 102 & ECON 103 | Microeconomic Principles and Macroeconomic Principles | 6 |
| FIN 221 | Corporate Finance | 3 |
| Total Hours | 54 | |
- 1
For a list of the specific courses that meet this requirement, see the college Office of Undergraduate Affairs in 1055 Business Instructional Facility or see the Course Explorer for a list of approved general education courses.
- 2
BUS 101, BUS 201, BUS 301andBUS 401are required for all Gies College of Business students. Students who enter the College their first year take each sequential course every fall.
Inter-College transfer students take BUS 301 and BUS 401 in their sophomore year. Off-campus transfer students take BUS 101 and BUS 201 in their junior year.
- 4
Three courses in the Humanities & the Arts area are required and students must complete at least one course in the Literature & the Arts and Historical & Perspectives subcategories. At least one of the courses must be a 200 or higher level course.
- 5
Two courses in the Natural Sciences & Technology area are required. It is strongly recommended that students complete one course in the Physical Sciences and Life Sciences subcategories.
- 6
This course includes limited voluntary participation as a subject in experiments.
- 7
CS 105 fulfills a Quantitative Reasoning I requirement.
| Code | Title | Hours |
|---|---|---|
| Marketing Core | 9 | |
| BADM 322 | Marketing Research (Prerequisite: BADM 320) | 3 |
| BADM 325 | Consumer Behavior (Prerequisite: BADM 320) | 3 |
| BADM 420 | Advanced Marketing Management (Prerequisite: BADM 320) | 3 |
| Marketing Electives | 18 | |
| Choose from the list for a minimum of 18 hours: | ||
| Leading Individuals and Teams | ||
| Designing and Managing Orgs | ||
| Principles of Retailing (Prerequisite: BADM 320) | ||
| Marketing Communications (Prerequisite: BADM 320) | ||
| Purchasing and Supply Mgmnt (Prerequisite: Credit or concurrent enrollment in BADM 320) | ||
| Pricing Strategy (Prerequisite: BADM 320) | ||
| Marketing to Business and Govt (Prerequisite: BADM 320) | ||
| Advanced Sales Strategies (Course title changing to: Advanced sales Strategies) | ||
| New Product Development (Prerequisite: BADM 320) | ||
| Brand Management | ||
| Making Things | ||
| Social Media Strategy | ||
| Digital Marketing | ||
| Marketing Analytics | ||
| Management Decision Models | ||
| Logistics Management | ||
| International Marketing | ||
| Special Topics (Section SMM: Social Media Marketing) | ||
| Special Topics (Section CA - Consumer Analytics) | ||
GEOG 440 | ||
| Total Hours | 27 | |
for the degree of Bachelor of Science in Marketing
- Master core concepts that pertain to contemporary marketing practices and technologies.
- Demonstrate the ability to analyze real-world marketing problems, develop alternative solutions, evaluate the strengths and weaknesses of these solutions and choose and implement a solution.
- Demonstrate the ability to collaborate and problem-solve in teams, and to collaborate with team members and clients across business functions and disciplines.
- Cultivate a global mindset – an appreciation, curiosity, and empathy toward other cultures, and a capacity to develop innovative solutions to global as well as local marketing problems.
- Communicate effectively in writing and orally across all modalities – written, oral, and digital.
for the degree of Bachelor of Science in Marketing
department website: https://business.illinois.edu/ba/undergraduate/marketing/