Marketing, BS
Overview
for the degree of Bachelor of Science in Marketing
The Marketing student studies business activities directly related to the process of developing, deciding, and placing meaningful assortments of goods and services in the hands of the consumer. The Marketing major is concerned with the efficient and effective performance of marketing activities and coordinating with the other operations of the firm. In addition to the Marketing Major's requirements, Business Administration students must also fulfill the Urbana-Champaign campus's General Education requirements and the Gies College of Business's Core Courses requirements (for more detail, refer to the Gies College of Business Undergraduate Section).
Degree Requirements
for the degree of Bachelor of Science in Marketing
Graduation Requirements
Minimum hours required for graduation: 124 hours.
University Requirements
Minimum of 40 hours of upper-division coursework, generally at the 300- or 400-level. These hours can be drawn from all elements of the degree. Students should consult their academic advisor for additional guidance in fulfilling this requirement.
The university and residency requirements can be found in the Student Code (§ 3-801) and in the Academic Catalog.
General Education Requirements
Follows the campus General Education (Gen Ed) requirements. Some Gen Ed requirements may be met by courses required and/or electives in the program.
| Code | Title | Hours |
|---|---|---|
| Composition I | 4-6 | |
| Advanced Composition | 3 | |
| Humanities & the Arts (6 hours) | 6 | |
| Natural Sciences & Technology (6 hours) | 6 | |
| Social & Behavioral Sciences (6 hours) | 6 | |
| Cultural Studies: Non-Western Cultures (1 course) | ||
| Cultural Studies: U.S. Minority Cultures (1 course) | ||
| Cultural Studies: Western/Comparative Cultures (1 course) | ||
| Quantitative Reasoning (2 courses, at least one course must be Quantitative Reasoning I) | ||
| Language Requirement (Completion of the third semester or equivalent of a language other than English is required) | 0-15 | |
Business Core Requirements
| Code | Title | Hours |
|---|---|---|
| ACCY 201 & ACCY 202 | Accounting and Accountancy I and Accounting and Accountancy II | 6 |
| BUS 101 | Professional Responsibility and Business | 3 |
| BUS 201 | Business Dynamics | 3 |
| BUS 301 | Business in Action | 3 |
| BUS 401 | Crafting Your Purpose in Business | 3 |
| BADM 210 & BADM 211 | Business Analytics I and Business Analytics II | 6 |
| BADM 275 | Introduction to Operations and Supply Chain Management | 3 |
| BADM 300 | The Legal Environment of Bus | 3 |
| BADM 310 | Mgmt and Organizational Beh | 3 |
| BADM 320 | Principles of Marketing | 3 |
| BADM 449 | Business Policy and Strategy | 3 |
| CMN 101 | Public Speaking | 3 |
| CS 105 | Intro Computing: Non-Tech | 3 |
| ECON 102 & ECON 103 | Microeconomic Principles and Macroeconomic Principles | 6 |
| FIN 221 | Corporate Finance | 3 |
| Business Core Math | 3-5 | |
| Choose one course from list below: | ||
| Preparation for Calculus | ||
| Calculus | ||
| Calculus I | ||
| Calculus II | ||
| Calculus for Business I | ||
| Statistics | ||
| Minimum Total Hours | 57 | |
| Code | Title | Hours |
|---|---|---|
| Marketing, BS Major Core Requirements and Electives | ||
| BADM 322 | Marketing Research | 3 |
| BADM 325 | Consumer Behavior | 3 |
| BADM 420 | Advanced Marketing Management | 3 |
| Marketing Major Electives (choose six courses): | ||
| BADM 311 | Leading Individuals and Teams | 3 |
| BADM 312 | Designing and Managing Orgs | 3 |
| BADM 321 | Principles of Retailing | 3 |
| BADM 323 | Marketing Communications | 3 |
| BADM 324 | Purchasing and Supply Mgmnt | 3 |
| BADM 326 | Pricing Analytics | 3 |
| BADM 327 | Marketing to Business and Govt | 3 |
| BADM 328 | Advanced Sales Strategies | 3 |
| BADM 329 | New Product Development | 3 |
| BADM 330 | Brand Management | 3 |
| BADM 331 | Making Things | 3 |
| BADM 351 | Social Media Strategy | 3 |
| BADM 360 | Digital Marketing | 3 |
| BADM 361 | Marketing Analytics | 3 |
| BADM 374 | Management Decision Models | 3 |
| BADM 378 | Logistics Management | 3 |
| BADM 382 | International Marketing | 3 |
| BADM 395 | Special Topics (Section SMM: Social Media Marketing) | 3 |
| BADM 395 | Special Topics (Section CA: Consumer Analytics) | 3 |
| Total Hours | 27 | |
Sample Sequence
for the degree of Bachelor of Science in Marketing
This sample sequence is intended to be used only as a guide for degree completion. All students should work individually with their academic advisors to decide the actual course selection and sequence that works best for them based on their academic preparation and goals. Enrichment programming such as study abroad, minors, internships, and so on may impact the structure of this four-year plan. Course availability is not guaranteed during the semester indicated in the sample sequence.
Students must fulfill their Language Other Than English requirement by successfully completing a third level of a language other than English. See the corresponding section on the Degree and General Education Requirements page.
First Year
| Requirements | Hours |
|---|---|
| BUS 101 - Professional Responsibility and Business | 3 |
| ECON 102 - Microeconomic Principles | 3 |
| Composition I or CMN 101 | 4 |
| Language Other Than English (3rd level) | 4 |
| Business Core Math | 3 |
| Semester Hours | 17 |
| Requirements | Hours |
|---|---|
| ECON 103 - Macroeconomic Principles | 3 |
| CS 105 - Intro Computing: Non-Tech | 3 |
| FIN 221 - Corporate Finance | 3 |
| Composition I or CMN 101 | 3 |
| General Education course | 4 |
| Semester Hours | 16 |
Second Year
| Requirements | Hours |
|---|---|
| BUS 201 - Business Dynamics | 3 |
| BADM 210 - Business Analytics I | 3 |
| ACCY 201 - Accounting and Accountancy I | 3 |
| BADM 310 - Mgmt and Organizational Beh | 3 |
| General Education course | 3 |
| Semester Hours | 15 |
| Requirements | Hours |
|---|---|
| BADM 211 - Business Analytics II | 3 |
| BADM 275 - Introduction to Operations and Supply Chain Management | 3 |
| BADM 320 - Principles of Marketing | 3 |
| ACCY 202 - Accounting and Accountancy II | 3 |
| General Education course | 4 |
| Semester Hours | 16 |
Third Year
| Requirements | Hours |
|---|---|
| BUS 301 - Business in Action | 3 |
| BADM 300 - The Legal Environment of Bus | 3 |
| BADM 322 - Marketing Research | 3 |
| BADM Marketing Major elective | 3 |
| General Education course | 3 |
| Semester Hours | 15 |
| Requirements | Hours |
|---|---|
| BADM 325 - Consumer Behavior | 3 |
| BADM Marketing Major Elective | 3 |
| BADM Marketing Major Elective | 3 |
| General Education course | 3 |
| General Education course | 3 |
| Semester Hours | 15 |
Fourth Year
| Requirements | Hours |
|---|---|
| BUS 401 - Crafting Your Purpose in Business | 3 |
| BADM 420 - Advanced Marketing Management | 3 |
| BADM Marketing Major Elective | 3 |
| General Education course | 3 |
| Free Elective course | 3 |
| Semester Hours | 15 |
| Requirements | Hours |
|---|---|
| BADM 449 - Business Policy and Strategy | 3 |
| BADM Marketing Major Elective | 3 |
| BADM Marketing Major Elective | 3 |
| General Education course | 3 |
| Free Elective course | 3 |
| Semester Hours | 15 |
Total Hours
Total hours for all requirements: 124
Learning Outcomes
for the degree of Bachelor of Science in Marketing
- Master core concepts that pertain to contemporary marketing practices and technologies.
- Demonstrate the ability to analyze real-world marketing problems, develop alternative solutions, evaluate the strengths and weaknesses of these solutions and choose and implement a solution.
- Demonstrate the ability to collaborate and problem-solve in teams, and to collaborate with team members and clients across business functions and disciplines.
- Cultivate a global mindset – an appreciation, curiosity, and empathy toward other cultures, and a capacity to develop innovative solutions to global as well as local marketing problems.
- Communicate effectively in writing and orally across all modalities – written, oral, and digital.
Contact Information
for the degree of Bachelor of Science in Marketing
Department of Business Administration
Business Administration website
330 Wohlers Hall
1206 South Sixth Street, Champaign, IL 61820
(217) 333-4240
ba@business.illinois.edu
Gies College of Business
Gies College of Business website
515 East Gregory Drive, Champaign, IL 61820
(217) 300-7327
Office of Undergraduate Programs
Gies College of Business Undergraduate Degrees
1055 Business Instructional Facility
515 East Gregory Drive, Champaign, IL 61820
(217) 333-2740
undergrads@business.illinois.edu
Undergraduate Admissions
Gies Undergraduate Admissions
1055 Business Instructional Facility
515 East Gregory Drive, Champaign, IL 61820
(217) 244-3890
admissions@business.illinois.edu
Office of Undergraduate Admissions
901 West Illinois Street, Urbana, IL 61801
(217) 333-0302
admissions@illinois.edu