Marketing, BS
for the degree of Bachelor of Science in Marketing
The Marketing student studies business activities directly related to the process of developing, deciding, and placing meaningful assortments of goods and services in the hands of the consumer. The Marketing major is concerned with the efficient and effective performance of marketing activities and coordinating with the other operations of the firm. In addition to the Marketing Major's requirements, Business Administration students must also fulfill the Urbana-Champaign campus's General Education requirements and the Gies College of Business's Core Courses requirements (for more detail, refer to the Gies College of Business Undergraduate Section).
for the degree of Bachelor of Science in Marketing
Core Curriculum
Normally, students must register for no fewer than 12 hours or more than 18 hours in each semester. Students should take mathematics, economics, and accountancy courses in the semesters indicated in the sample schedule of courses. The computer science course must be taken during the first year.
Up to 4 hours of Kinesiology activity courses, numbered 100-110 may be counted toward the 124 hours for the degree. The same section of a course may not be repeated for credit. Credit is limited to a maximum of 12 credit hours for 199 courses. Students may receive foreign language credit for courses only 2 levels below highest level taken in high school. For example: 4 years of high school French-no credit below FR 102.
Credit toward the 124 degree hours is not given for MATH 101. Once the math requirement is completed, lower level math courses cannot be taken for credit.
Any course used to fill a specific degree requirement may not be taken on the credit-no credit grade option. Only free electives may be taken on the credit-no credit option. All finance and accountancy courses must be taken for a grade. It is recommended that all courses taken in the business administration area be taken for a grade.
Graduation Requirements
Minimum hours required for graduation: 124 hours.
University Requirements
Minimum of 40 hours of upper-division coursework, generally at the 300- or 400-level. These hours can be drawn from all elements of the degree. Students should consult their academic advisor for additional guidance in fulfilling this requirement.
The university and residency requirements can be found in the Student Code (§ 3-801) and in the Academic Catalog.
General Education Requirements
Follows the campus General Education (Gen Ed) requirements. Some Gen Ed requirements may be met by courses required and/or electives in the program.
| Code | Title | Hours |
|---|---|---|
| Composition I | 4-6 | |
| Advanced Composition | 3 | |
| Humanities & the Arts (6 hours) | 6 | |
| Natural Sciences & Technology (6 hours) | 6 | |
| Social & Behavioral Sciences (6 hours) | 6 | |
| Cultural Studies: Non-Western Cultures (1 course) | ||
| Cultural Studies: U.S. Minority Cultures (1 course) | ||
| Cultural Studies: Western/Comparative Cultures (1 course) | ||
| Quantitative Reasoning (2 courses, at least one course must be Quantitative Reasoning I) | ||
| Language Requirement (Completion of the third semester or equivalent of a language other than English is required) | 0-15 | |
Business Core Requirements
| Code | Title | Hours |
|---|---|---|
| ACCY 201 & ACCY 202 | Accounting and Accountancy I and Accounting and Accountancy II | 6 |
| BUS 101 | Professional Responsibility and Business | 3 |
| BUS 201 | Business Dynamics | 3 |
| BUS 301 | Business in Action | 3 |
| BUS 401 | Crafting Your Purpose in Business | 3 |
| BADM 210 & BADM 211 | Business Analytics I and Business Analytics II | 6 |
| BADM 275 | Fundamentals of Operations Management | 3 |
| BADM 300 | The Legal Environment of Bus | 3 |
| BADM 310 | Mgmt and Organizational Beh | 3 |
| BADM 320 | Principles of Marketing | 3 |
| BADM 449 | Business Policy and Strategy | 3 |
| CMN 101 | Public Speaking | 3 |
| CS 105 | Intro Computing: Non-Tech | 3 |
| ECON 102 & ECON 103 | Microeconomic Principles and Macroeconomic Principles | 6 |
| FIN 221 | Corporate Finance | 3 |
| Business Core Math | 3-5 | |
| Choose one course from list below: | ||
| Preparation for Calculus | ||
| Calculus | ||
| Calculus I | ||
| Calculus II | ||
| Calculus for Business I | ||
| Statistics | ||
| Minimum Total Hours | 57 | |
| Code | Title | Hours |
|---|---|---|
| Marketing, BS Major Core Requirements and Electives | ||
| BADM 322 | Marketing Research | 3 |
| BADM 325 | Consumer Behavior | 3 |
| BADM 420 | Advanced Marketing Management | 3 |
| Marketing Major Electives (choose six courses): | ||
| BADM 311 | Leading Individuals and Teams | 3 |
| BADM 312 | Designing and Managing Orgs | 3 |
| BADM 321 | Principles of Retailing | 3 |
| BADM 323 | Marketing Communications | 3 |
| BADM 324 | Purchasing and Supply Mgmnt | 3 |
| BADM 326 | Pricing Strategy | 3 |
| BADM 327 | Marketing to Business and Govt | 3 |
| BADM 328 | Advanced Sales Strategies | 3 |
| BADM 329 | New Product Development | 3 |
| BADM 330 | Brand Management | 3 |
| BADM 331 | Making Things | 3 |
| BADM 351 | Social Media Strategy | 3 |
| BADM 360 | Digital Marketing | 3 |
| BADM 361 | Marketing Analytics | 3 |
| BADM 374 | Management Decision Models | 3 |
| BADM 378 | Logistics Management | 3 |
| BADM 382 | International Marketing | 3 |
| BADM 395 | Special Topics (Section SMM: Social Media Marketing) | 3 |
| BADM 395 | Special Topics (Section CA: Consumer Analytics) | 3 |
| GGIS 440 | Business Applications of GIS | 3 |
| Total Hours | 27 | |
for the degree of Bachelor of Science in Marketing
Sample Sequence
This sample sequence is intended to be used only as a guide for degree completion. All students should work individually with their academic advisors to decide the actual course selection and sequence that works best for them based on their academic preparation and goals. Enrichment programming such as study abroad, minors, internships, and so on may impact the structure of this four-year plan. Course availability is not guaranteed during the semester indicated in the sample sequence.
Students must fulfill their Language Other Than English requirement by successfully completing a third level of a language other than English. See the corresponding section on the Degree and General Education Requirements page.
| First Year | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| BUS 101 | 3 | ECON 103 | 3 |
| ECON 102 | 3 | CS 105 | 3 |
| Composition I or CMN 101 | 4 | FIN 221 | 3 |
| Language other than English (3rd level) | 4 | Composition I or CMN 101 | 3 |
| Business Core Math | 3 | General Education course | 4 |
| 17 | 16 | ||
| Second Year | |||
| First Semester | Hours | Second Semester | Hours |
| BUS 201 | 3 | BADM 211 | 3 |
| BADM 210 | 3 | BADM 275 | 3 |
| ACCY 201 | 3 | BADM 320 | 3 |
| BADM 310 | 3 | ACCY 202 | 3 |
| General Education course | 3 | General Education course | 4 |
| 15 | 16 | ||
| Third Year | |||
| First Semester | Hours | Second Semester | Hours |
| BUS 301 | 3 | BADM 325 | 3 |
| BADM 300 | 3 | BADM Marketing Major Elective | 3 |
| BADM 322 | 3 | BADM Marketing Major Elective | 3 |
| BADM Marketing Major elective | 3 | General Education course | 3 |
| General Education course | 3 | General Education course | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| First Semester | Hours | Second Semester | Hours |
| BUS 401 | 3 | BADM 449 | 3 |
| BADM 420 | 3 | BADM Marketing Major Elective | 3 |
| BADM Marketing Major Elective | 3 | BADM Marketing Major Elective | 3 |
| General Education course | 3 | General Education course | 3 |
| Free elective | 3 | Free elective | 3 |
| 15 | 15 | ||
| Total Hours 124 | |||
for the degree of Bachelor of Science in Marketing
- Master core concepts that pertain to contemporary marketing practices and technologies.
- Demonstrate the ability to analyze real-world marketing problems, develop alternative solutions, evaluate the strengths and weaknesses of these solutions and choose and implement a solution.
- Demonstrate the ability to collaborate and problem-solve in teams, and to collaborate with team members and clients across business functions and disciplines.
- Cultivate a global mindset – an appreciation, curiosity, and empathy toward other cultures, and a capacity to develop innovative solutions to global as well as local marketing problems.
- Communicate effectively in writing and orally across all modalities – written, oral, and digital.
for the degree of Bachelor of Science in Marketing
Overview of College Admissions & Requirements: Gies Catalog