Digital Marketing Concentration
for the Graduate Concentration in Digital Marketing (online)
interim chair of department: Cele Otnes
director of graduate studies: Deepak Somaya
director of admissions committee: Rakesh Bhatt
department website: https://giesbusiness.illinois.edu/msba
department faculty: https://business.illinois.edu/people/
overview of grad college admissions & requirements: https://grad.illinois.edu/admissions/apply
college website: https://giesbusiness.illinois.edu/
department office: 350 Wohlers Hall, 1206 S. Sixth Street, Champaign, IL 61820
phone: (217) 333-4240
This concentration is available for these programs:
The Digital Marketing Concentration is designed to develop leaders who (1) understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, (2) employ marketing analytics to visualize and use data, and (3) understand how digital channels are used in marketing. This concentration will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge via experiential learning opportunities.
Exceptions to the required courses will not be permitted.
Graduate Degree Programs in Business Administration
Business Administration, MBA (Full-Time)
with optional concentrations: Accountancy, Business Data Analytics, Corporate Governance & International Business, Information Technology & Control, Real Estate, Supply Chain Management
Business Administration, MBA (Professional - part-time)
with optional concentrations: Business Data Analytics, Information Technology & Control, Supply Chain Management
with optional concentrations: Accountancy, Business Data Analytics, Business & Public Policy, Corporate Governance & International Business, Finance, Supply Chain Management
with optional concentrations: Business Data Analytics, Digital Marketing, Entrepreneurship & Strategic Innovation, Finance, Global Challenges in Business, Technology Management
with optional concentrations: Accountancy, Business Data Analytics, Business & Public Policy, Finance, Information Technology & Control, Supply Chain Management
Joint Degree Program:
Admission to the concentration requires submitting a Curriculum Change Form to the Department and Graduate College and admission to one of the approved programs. Admission is limited, and acceptance is on a competitive basis.