Digital Marketing Concentration

for the Graduate Concentration in Digital Marketing (online)


interim chair of department: Cele Otnes

director of graduate studies: Deepak Somaya

director of admissions committee: Rakesh Bhatt

email: ba@business.illinois.edu


department website: https://giesbusiness.illinois.edu/msba

department faculty: https://business.illinois.edu/people/


overview of grad college admissions & requirements: https://grad.illinois.edu/admissions/apply

college website: https://giesbusiness.illinois.edu/


department office: 350 Wohlers Hall, 1206 S. Sixth Street, Champaign, IL 61820

phone: (217) 333-4240


This concentration is available for these programs:

Accountancy, MS (online)

Business Administration, MBA (iMBA)

Management, MS (online)


The Digital Marketing Concentration is designed to develop leaders who (1) understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, (2) employ marketing analytics to visualize and use data, and (3) understand how digital channels are used in marketing. This concentration will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge via experiential learning opportunities.

Exceptions to the required courses will not be permitted.


Graduate Degree Programs in Business Administration

Majors:

Business Administration, MBA (Full-Time)

with optional concentrations: AccountancyBusiness Data Analytics, Corporate Governance & International BusinessInformation Technology & Control, Real Estate, Supply Chain Management

Business Administration, MBA (Professional - part-time)

with optional concentrations: Business Data Analytics, Information Technology & Control, Supply Chain Management

Business Administration, MBA (Online iMBA)

Digital Marketing, Entrepreneurship & Strategic Innovation, Global Challenges in Business

Business Administration, MS   

with optional concentrations: AccountancyBusiness Data Analytics, Business & Public Policy, Corporate Governance & International BusinessFinance, Supply Chain Management

Business Analytics, MS

Management, MS

with optional concentrations: Business Data Analytics, Digital Marketing, Entrepreneurship & Strategic Innovation, Finance, Global Challenges in Business, Technology Management

Technology Management, MS 

with optional concentrations: AccountancyBusiness Data Analytics, Business & Public Policy, Finance, Information Technology & Control, Supply Chain Management

Business Administration, PhD

Minors:

Information Technology & Control

Corporate Governance & International Business

Supply Chain Management

Concentrations:

Business Data Analytics

Corporate Governance & International Business

Digital Marketing

Entrepreneurship & Strategic Innovation

Global Challenges in Business

Information Technology & Control

Supply Chain Management

Joint Degree Program:

Accountancy, MS (iMSA) & Business Administration, MBA (iMBA)


Admission

Admission to the concentration requires submitting a Curriculum Change Form to the Department and Graduate College and admission to one of the approved programs. Admission is limited, and acceptance is on a competitive basis.

for the Graduate Concentration in Digital Marketing (online)


MBA 541Marketing in a Digital World2
MBA 542Digital Marketing Analytics4
MBA 543Digital Media & Marketing4
MBA 544Marketing in an Analog World2
Total Hours12