Digital Marketing, CERT
for the Graduate Certificate in Digital Marketing (online)
The Digital Marketing Graduate Certificate is designed to develop leaders who (1) understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, (2) employ marketing analytics to visualize and use data, and (3) understand how digital channels are used in marketing. This Graduate Certificate will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge.
Students who have successfully completed this certificate may use the certificate to satisfy the following degree requirements, provided they apply and are admitted to the degree program:
12 hours of elective coursework requirements of the iMBA degree program.
12 hours of elective coursework requirements of the iMSM degree program.
12 hours of elective coursework requirements of the iMSA degree program.
Admission
To learn more about this graduate certificate, including details about the admissions process, visit the Digital Marketing Graduate Certificate website.
for the Graduate Certificate in Digital Marketing (online)
Graduation Requirements
Minimum Cumulative GPA: 2.75
Minimum hours required for certificate completion: 12 hours
Students who have successfully completed this certificate may use the certificate courses to satisfy the following degree requirements, provided they apply and are admitted to the degree program:
12 hours of elective coursework requirements of the iMBA degree program
12 hours of elective coursework requirements of the iMSM degree program
12 hours of elective coursework requirements of the iMSA degree program
| Code | Title | Hours |
|---|---|---|
| MBA 542 | Digital Marketing Analytics | 4 |
| MBA 543 | Digital Media & Marketing | 4 |
| MBA 545 | Marketing in Our New Digital World | 4 |
| Total Hours | 12 | |
for the Graduate Certificate in Digital Marketing (online)
- Understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment
- Employ marketing analytics to visualize and use data
- Understand how digital channels are used in marketing
Graduate Degree Programs in Business Administration
Majors:
- Business Administration, MBA (online-iMBA)
- Business Analytics, MS
- Management, MS
- with optional concentrations:
- Technology Management, MS
- with optional concentrations:
Minors:
- Information Technology & Control
- Corporate Governance & International Business
- Supply Chain Management
Concentrations:
- Business Data Analytics
- Corporate Governance & International Business
- Information Technology & Control
- Supply Chain Management
Certificates:
- Business Analytics, CERT
- Digital Marketing, CERT
- Entrepreneurship & Strategic Innovation, CERT
- Financial Management, CERT
- Global Challenges in Business, CERT
- Managerial Economics & Business Analysis, CERT
- Mergers and Acquisitions, CERT
- Strategic Leadership Management, CERT
- Value Chain Management, CERT
Joint Degree Program:
for the Graduate Certificate in Digital Marketing (online)
Nerissa Brown, Associate Dean of Graduate Programs
Business Administration Department website
Business Administration Department faculty
515 East Gregory Drive, Champaign, IL 61820
(217) 333-4240
Gies email
Gies College of Business
Gies College of Business website
Gies College of Business Online Programs website
Admissions
Graduate College Admissions & Requirements
Gies College Admissions & Requirements