Digital Marketing, CERT

for the Campus Graduate Certificate in Digital Marketing (online)


associate dean: W. Brooke Elliott

email: giesonline@illinois.edu


department website: https://giesbusiness.illinois.edu/graduate-hub/online

department faculty: https://business.illinois.edu/people/


overview of grad college admissions & requirements: https://grad.illinois.edu/admissions/apply

college website: https://giesbusiness.illinois.edu/


department office: 2302 Fox Drive, Suite D, Champaign, IL 61820

phone: (217) 333-4240


The Digital Marketing Campus Graduate Certificate is designed to develop leaders who (1) understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, (2) employ marketing analytics to visualize and use data, and (3) understand how digital channels are used in marketing. This Campus Graduate Certificate will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge.

Students who have successfully completed this certificate may use the certificate to satisfy the following degree requirements, provided they apply and are admitted to the degree program:

12 hours of elective coursework requirements of the iMBA degree program
12 hours of elective coursework requirements of the iMSM degree program
12 hours of elective coursework requirements of the iMSA degree program


Graduate Degree Programs in Business Administration

Majors:

Business Administration, MBA (online-iMBA)

Business Administration, MS   

with optional concentrations: AccountancyBusiness Data Analytics, Business & Public Policy, Corporate Governance & International BusinessFinance, Supply Chain Management

Business Analytics, MS

Management, MS

with optional concentrations: Business Data Analytics, Finance, Corporate Governance & International Business

Technology Management, MS 

with optional concentrations: AccountancyBusiness Data Analytics, Business & Public Policy, Finance, Information Technology & Control, Supply Chain Management

Business Administration, PhD

Minors:

Information Technology & Control

Corporate Governance & International Business

Supply Chain Management

Concentrations:

Business Data Analytics

Corporate Governance & International Business

Information Technology & Control

Supply Chain Management

Certificates:

Digital Marketing, CERT

Entrepreneurship & Strategic Innovation, CERT

Financial Management, CERT

Global Challenges in Business, CERT

Managerial Economics & Business Analysis, CERT

Strategic Leadership Management, CERT

Value Chain Management, CERT

Joint Degree Program:

Accountancy, MS (iMSA) & Business Administration, MBA (iMBA)


Admission

for the Campus Graduate Certificate in Digital Marketing (online)


Students who have successfully completed this certificate may use the certificate to satisfy the following degree requirements, provided they apply and are admitted to the degree program:

12 hours of elective coursework requirements of the iMBA degree program
12 hours of elective coursework requirements of the iMSM degree program
12 hours of elective coursework requirements of the iMSA degree program


MBA 541Marketing in a Digital World2
MBA 542Digital Marketing Analytics4
MBA 543Digital Media & Marketing4
MBA 544Marketing in an Analog World2
Total Hours12