AGCM - Agricultural Communications

AGCM Class Schedule


AGCM 199   Undergraduate Open Seminar   credit: 1 to 5 Hours.

An experimental course on a special topic in agricultural leadership, education and communications. May be repeated in the same or separate terms as topics vary to a maximum of 12 hours. Prerequisite: ALEC Program approval required.

AGCM 220   Communicating Agriculture   credit: 3 Hours.

Skills necessary to communicate complex information about the broad agriculture domain to different audiences. Application of communication theories. Emphasis on essential communication skills, including writing, conducting interviews, planning, and critical evaluation of information sources. Same as ENVS 220 and NRES 220. Prerequisite: Completion of a Composition I course.
This course satisfies the General Education Criteria for:
Advanced Composition

AGCM 230   Agricultural and Environmental Photography   credit: 3 Hours.

Application of photojournalism principles and techniques in the communication of topics related to food, agriculture, the environment, energy and community development for print, broadcast and computer-mediated applications. Emphasis on creative and technical aspects of digital photography.

AGCM 250   Visual Principles for Ag Comm   credit: 2 Hours.

This course outlines fundamental design principles and techniques for effective visual communication on print. These principles will be applied in project--magazine pages, logos, brochures, newsletters, posters and signs--to achieve communication objectives. This course provides practical, hands on experience in developing visual presentations about topics related to agriculture, food, fiber, renewable fuel, the environment, and natural resources. Students are introduced to the use of industry-standard desktop publishing software (InDesign, Photoshop, Illustrator).

AGCM 270   Ag Sales and Persuasive Communication   credit: 3 Hours.

Sales concepts and persuasive business communication techniques. Role, dynamics, and principles of sales communications related to food, agriculture, and the environment. Sales objectives, market segmentation, prospecting, handling obligations, relationship building, and the nuances of sales communications.

AGCM 315   Emerging Media   credit: 3 Hours.

Theories, principles and practices of applying emerging tools, technology, and norms to communicate agriculture to broad audiences. Focus on the strategies and tactics of using new media to communicate food, fuel, fiber, natural resources, health, human nutrition and related topics. Same as ADV 315. Prerequisite: AGCM 220 or ADV 150 or consent of instructor.

AGCM 320   Public Information Campaigns   credit: 4 Hours.

Coordinated approach to planning, implementing and evaluating information campaigns in the broad domain of food and agriculture. Students work with groups, agencies and organizations in designing communication campaigns strategies and tactics. Prerequisite: Sophomore standing and Composition I course.
This course satisfies the General Education Criteria for:
Advanced Composition

AGCM 330   Environmental Communications   credit: 3 Hours.

Basics of communicating about environmental issues to various audiences, emphasizing communication to lay publics. Gathering information about a current environmental issue, analyzing interests of groups involved, and examining strategies for communicating clearly to different groups. Same as ENVS 330 and NRES 330. Prerequisite: Sophomore standing.

AGCM 398   Undergraduate Seminar   credit: 1 to 3 Hours.

Special topics in a field of study directly pertaining to subject matter in agricultural communications. Same as ALEC 398. May be repeated in the same or separate semesters, if topics vary.

AGCM 430   Comm in Env Social Movements   credit: 3 Hours.

Examines the interests, values systems and communications strategies of key participants in the environmental movement. Students examine environmental issues and predict possible reactions from key participants in the environmental arena. Same as ENVS 430 and NRES 430. 3 undergraduate hours. 3 graduate hours. Prerequisite: Composition I course.

AGCM 495   Communicating Science   credit: 3 Hours.

Explores how science is communicated across contexts. Students will gain practical skills in communicating science to broad audiences. The main focus will be on agricultural science, but the lessons will be relevant to all science communicators. Topics will include exploring the foundations of science communication, developing skills in science writing for news and advocacy, public speaking, ethics and science communication, how persuasion operates in the context of science communication, science communication campaigns, among others. 3 undergraduate hours. 3 graduate hours. Approved for Letter and S/U grading. Prerequisite: Restricted to Junior or Senior standing for undergraduate students. Graduate standing is required for graduate credit.

AGCM 499   Seminar   credit: 1 to 4 Hours.

Special topics in agricultural leadership, education or communications. 1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or separate semesters, if topics vary. Prerequisite: ALEC Program approval required.